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Whether own or manage a fleet of 2 vehicles or 2,000, you know that every mile logged carries potential for lost productivity or liability. Unsafe driving costs American businesses countless millions. Unsafe driving may also result in:
Vehicle damage.
Decreased fuel efficiency.
Excess tire wear.
Higher rate of mechanical failure.
In recent years, instances of "road rage" have been on the increase. Some drivers, with the anonymity the road offers exhibit behavior on the street that he or she would never dream of outside of their vehicle. Discourteous acts by your drivers can result in lost customers and new headaches.
But you already know that.
It has always been important that your drivers comply with your safe and courteous driving policies. But it has become even more important recently because of:
Road rage. Drivers are taking the stress and frustration of their busy lives on the road. Road rage is on the rise.
Tougher highway laws. And some come with very stiff fines (and higher rates on your insurance). New charges, like "aggressive driving" (two or more simultaneous infractions) can put bad drivers on the fast lane toward un-insurability.
Speed cameras and red-light cameras. The fine is issued to the vehicle's owner.
There is no magic bullet in the campaign to promote safe, courteous, and responsible driving among your drivers. The best that you can do is to take every effective measure that makes sense in policy and price.
SafeRoadUSA is a cost-effective measure to create accountability from your drivers. It works because your drivers know that the whole motoring public is invited to give input on their conduct.
With the SafeRoadUSA decal on your fleet vehicle, you are showing customers and potential customers of your commitment to be a responsible part of highway safety.
At an annual price of $11.95 to $13.95 per vehicle (depending upon volume), SafeRoadUSA is the best driver reporting program value on the net.
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